PROBLEM

A lack of regularly updated content made Amitron's website and corporate brand seem static and uninteresting. Aside from its core product offerings, the company did little to keep visitors engaged and to give them a reason to return to the site.

SOLUTION

Perform a content audit and rewrite 6 product pages. Launch a company blog called PCB Secrets in order to establish a distinct brand personality and brand voice. This blog serves as the center of the content marketing strategy, which aims to organically attract and retain Amitron's core target market and ultimately drive profitable customer action.