PROBLEM

WFC was getting tens of thousands of visitors each month, but the website did not have many Calls-to-Action to convert these visitors into leads. This resulted in a missed opportunity to grow their email lists and CRM utilization.

SOLUTION

Created a “Fundraising Resource Library” that allowed visitors to download helpful guides and ebooks, as well as interactive widgets.

This library includes:

• How Does Fundraising Work? Info Guide
• Why Choose a Chocolate Fundraiser? Infographic
• Fundraising Profit Calculator Interactive Widget
• Fundraising Company Evaluation Kit PDF Download
• How to Run a Successful Fundraiser Explainer Video
• Fundraising Organizer Checklist PDF Download
• Fundraiser's End of Year Checklist PDF Download
• 50 Fundraising Prize Ideas Infographic
• 30 Graphics to Promote Your Fundraiser Swipe File

MARKETING TOOLS & TACTICS

Canva & Adobe Illustrator

HubSpot & Salesforce

The marketing tactics used for this campaign were:

• Content Development
• Lead Generation Workflows
• Lead Nurturing Workflows
• Customer Personas