Content Marketing - WFC

Resource Library

PROBLEM

WFC was getting tens of thousands of visitors each month, but the website did not have many Calls-to-Action to convert these visitors into to leads. This resulted in a missed opportunity to grow their email lists and CRM utilization.


SOLUTION

Created a “Fundraising Resoure Library” that allowed visitors to download helpful guides and ebooks, as well as interactive widgets.


This library includes:

  • How Does Fundraising Work? Info Guide
  • Why Choose a Chocolate Fundraiser? Infographic
  • Fundraising Profit Calculator Interactive Widget
  • Fundraising Company Evaluation Kit PDF Download
  • How to Run a Successful Fundraiser Explainer Video
  • Fundraising Organizer Checklist PDF Download
  • Fundraiser's End of Year Checklist PDF Download
  • 50 Fundraising Prize Ideas Infographic
  • 30 Graphics to Promote Your Fundraiser Swipe File

RESULTS


20,816

LEADS GENERATED

10.8%

LEAD TO CUSTOMER CONVERSION RATE

$3.3mm

IN REVENUE GENERATED