Content Marketing - WFC

PROBLEM
WFC was getting tens of thousands of visitors each month, but the website did not have many Calls-to-Action to convert these visitors into leads. This resulted in a missed opportunity to grow their email lists and CRM utilization.
SOLUTION
Created a “Fundraising Resource Library” that allowed visitors to download helpful guides and ebooks, as well as interactive widgets.
This library includes:
- How Does Fundraising Work? Info Guide
- Why Choose a Chocolate Fundraiser? Infographic
- Fundraising Profit Calculator Interactive Widget
- Fundraising Company Evaluation Kit PDF Download
- How to Run a Successful Fundraiser Explainer Video
- Fundraising Organizer Checklist PDF Download
- Fundraiser's End of Year Checklist PDF Download
- 50 Fundraising Prize Ideas Infographic
- 30 Graphics to Promote Your Fundraiser Swipe File
MARKETING TOOLS & TACTICS
Canva & Adobe Illustrator
HubSpot & Salesforce
The marketing tactics used for this campaign were:
- Content Development
- Lead Generation Workflows
- Lead Nurturing Workflows
- Customer Personas
RESULTS
20,816
LEADS GENERATED
IN FIRST 5 MONTHS
10.8%
LEAD TO CUSTOMER CONVERSION RATE
$3.3mm
IN REVENUE GENERATED