EXPERIENCE

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The Marketing Plug

Founder & Director

2015 - Present

  • Manage and continuously optimize over 30 client accounts— developing, executing, and monitoring all aspects of digital marketing strategy.
  • Build and lead a cross-functional team of 6 marketers — creating efficiencies and scalability within processes and project management.
  • Evaluate and implement new tools to improve client ROI and create integrated digital marketing transformations
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Stratus Interactive

Director of Growth

2021-2022

  • Managed a cross-functional international team and built detailed project timelines with multiple dependencies to successfully launch the SaaS product, Growably
  • Developed Go to Market (GTM) strategy by performing market analysis and competitive research; identified personas and established positioning, messaging, and pricing
  • Created the marketing tech stack, negotiated contracts, and diagnosed tech needs for system additions, enhancements, or upgrades/downgrades.
  • Established a culture of testing and experimentation; regularly tested new features, programs, tactics, and channels to accelerate customer acquisition
  • Acted as liaison between the C-Suite and the development team to create the product roadmap; translated technical product features into clear benefits for customers
  • Strategized with C-Suite leadership on growth marketing campaigns and frequently presented to stakeholders to outline strategy, tactics, goals, and performance


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World's Finest Chocolate

Digital Marketing Coordinator

2016 - 2022

  • Owned and managed all aspects of digital marketing from strategy to execution – content creation, SEO, SEM / PPC, email, and social media
  • Launched HubSpot lead generation process to capture, segment, nurture, and track over 4,000 qualified leads/month – increasing MQLs by 300%
  • Built and optimized Amazon sales channel – achieving #1 ranking in product category and generating $300K in new revenue
  • A/B tested website copy, calls-to-action, landing pages, email, and forms to improve user experience – averaging 10.6% visitor-to-lead conversion rate
  • Planned and continuously optimized PPC, retargeting, and display campaigns on Google Ads working with a $150K budget – regularly generating triple-digit ROAS
  • Initiated creation of the customer resource library and developed digital tools and resources such as guides, calculators, checklists, videos, and social media promo kits – generating thousands of views monthly
  • Established, monitored, and reported monthly on key digital marketing metrics including analysis, opportunities, and recommendations
  • Collaborated with external agencies to provide strategic and technical input on digital projects
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Amitron

Digital Marketing Coordinator

2015 - 2016

  • Attracted 106% more traffic to the website with B2B marketing techniques, blog posts, lead generation content, SEO, PPC, and social media
  • Redesigned website and deployed CRM for sales/marketing automation
  • Grew sales qualified online leads from 0 to 387 in first 12 months while simultaneously increasing SEO rankings by 127%
  • Optimized monthly email campaigns by A/B testing and segmented over 7,000 contacts, averaging a 30% open rate and a 5% CTR
  • Improved social media presence, increased traffic from social by 1,844%
  • Developed Google AdWords campaigns, yielding 244% return on investment
  • Led B2C/e-Commerce strategy by launching a sub-brand; completely owned strategy, logistics, design, testing, and execution
  • Managed all aspects of marketing for the parent brand and sub-brand simultaneously


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iCollege Process

Founder & Director

December 2010 - August 2014

  • Created a mobile app that subdivided deadlines and consolidated the college application process. Sold technology to a leading provider of personalized college admissions guidance.
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Adobe

Creative Cloud Ambassador

August 2013 - May 2014

  • Pitched Adobe CC to USC Annenberg School of Communication, prompted 2,500 subscriptions.
  • Executed 6 Adobe Creative Cloud product training workshops with over 170 total attendees.

EDUCATION

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Bachelor of Science in Business Administration: Marketing Concentration

Ranked #22 out of 201 national universities by U.S. News, USC is one of the world's leading institutions in entrepreneurship & innovation.

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Master in Business Administration: Digital Marketing Concentration

Aligned with MBA programs at the nation's leading business schools, Quantic is the world's first accredited mobile MBA program.

University of Illinois (1)
Master in Business Administraion: Digital Marketing & Innovation Concentration

Known as the "reimagined MBA of the future", the iMBA program blends global classrooms, team projects, and real-world applications.