Lead Generation - Amitron

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PROBLEM

Not every person that visited Amitron's website was ready to Request a Quote or submit a Contact Form. We needed a way to convert unknown visitors into leads that could be entered into lead nurturing campaigns. With a lead value of $100/ per lead, Amitron couldn't afford to let any lead slip throught the cracks.


SOLUTION

Create lead magnets that appeal to different buyer segments at different stages of the buyer's journey. By creating high quality, valuable, and relevant content, visitors have more incentive to give up their contact information in order to get access. Thus, converting unknown visitors into leads.
Lead Generation Content Included:

  • Ordering Checklists
  • Downloadable Buyer's Guide
  • Product Guide
  • Industry Terms & Resources

RESULTS


188

LEADS GENERATED & NURTURED
45%

OF LEADS REQUESTED A QUOTE
17%

CLOSE RATE ON LEADS