Lead Generation

PROBLEM
WFC was getting tens of thousands of visitors each month, but they weren’t able to track or measure what happened next. In addition, there was not a clear distinction between leads that were ready to buy versus leads that simply wanted more information. WFC needed to optimize the website for lead generation and set up metrics to measure results.
SOLUTION
Created a “Fundraising Application” form that allowed visitors to sign up to start fundraising, and that information was then sent to the lead’s corresponding sales rep. Then, that lead received a series of emails containing helpful information for planning and starting a fundraiser.
MARKETING TOOLS & TACTICS
Canva & Adobe Illustrator
HubSpot, Pardot, & Salesforce
This campaign included:
- Marketing Automation
- Lead Nurturing & Segmentation
- Automated Sales Follow Up
- Customer Journey Mapping
- Lead Scoring & Deals Pipeline
RESULTS
766% INCREASE
LEADS GENERATED
in first year of implementation
$826K
NEW REVENUE GENERATED
in first year of implementation
31%
FORM SUBMISSION RATE
in first year of implementation