Paid Advertising - Amitron
Amitron was having a hard time measuring their return on print advertising. The company wanted real numbers to justify the advertising spend and whether it was actually worth it.
Shift the advertising budget from print to digital for easier measurability and optimization. Launch PPC strategy as an effective way to drive targeted traffic to the website and increase visibility for audiences that may have not otherwise found the website. This ongoing PPC campaign included:
- Remarketing / Retargeting
- Creation of Text & Display Ads
- Creation of Ad Extensions
- Budget & CPC Optimization