When visitors came to the website, they could browse a wealth of information about fundraising, However, there was no clear direction about how to actually start a fundraiser with WFC. Becoming a customer was a mystery. Thus, the website was functioning as a digital brochure instead of a tool to guide visitors through the buyer's journey.
Created a “Get Started” page that explained the 3 separate paths of getting started. If visitors wanted to start a fundraiser, their options are very clear and easy to understand.
MARKETING TOOLS & TACTICS
Canva & Adobe Illustrator
HubSpot, Pardot, & Salesforce
The marketing tactics used for this campaign were:
- Lead Generation Workflows
- Customer Personas
IN OVERALL WEB CONVERSION
TIME SPENT ON PAGE
IN "How to Get Started?" INQUIRIES